How Do You Make a Review Show Up as Most Helpful on Facebook
A healthy collection of Facebook reviews can help distinguish your page, build trust, and boost sales. Plus, with the right approach, they can be easy to accumulate.
In this mail, we'll discuss the importance of Facebook reviews also as how (and why) you should enable them. Then we'll provide four tips for getting more reviews on your Facebook page. Let'due south become started!
The importance of Facebook reviews for growing your business organisation
People no longer only utilize Facebook as a way to connect with family unit and friends. They use information technology to notice and connect with brands, products, and services. Additionally, they utilize it to share their thoughts and opinions. At the intersection of these two utilise cases are Facebook reviews.
When you create a local business organization page with Facebook, users can leave ratings and reviews. (Note: Recently, Facebook updated its traditional reviews to 'Recommendations' to include more than features, though the concept is largely the aforementioned.)
The importance of customer reviews in online marketing is paramount. Enquiry by Market Strength Data discovered that 82 percent of consumers say they read and trust local business organisation reviews. In fact, approximately 91 percent of xviii to 34-twelvemonth-olds trust online reviews as much as they do personal recommendations.
The influence of customer reviews applies to social platforms such equally Facebook. According to research, two in iii Facebook users visit a local business organization page at least once per calendar week. More than, approximately one-third of users employ the platform to await for recommendations and reviews.
Put simply, your Facebook reviews matter. They are a key component of social proof, which can be used to meliorate the credibility and trustworthiness of your business. In turn, this can lead to an increase in customer loyalty besides as a heave in sales and search rankings.
A quick guide for enabling Facebook reviews for your business organization page
Before we get into how yous can encourage customers to leave reviews, information technology's important to kickoff make sure that your page lets them in the first place. If you've already configured these settings, feel costless to skip this pace.
However, if you lot but created a new Facebook business page or are unsure whether reviews are enabled, it's worth double-checking. To enable reviews on your Facebook page, login to your page, then click on the Settings tab in the elevation-right corner, followed past Templates and Tabs in the left-hand navigation:
Nether the Tabs department, there should be a Reviews particular. If there's non, scroll to the bottom, click on the Add together a Tab push button, and so select Add Tab side by side to Reviews.
To the right of the Reviews tab, click on the Settings button. Adjacent to Prove Reviews, make sure the switch is toggled to the 'ON' setting:
When you're finished, click on the Relieve push button.
You lot can cheque to make sure you successfully enabled Facebook reviews by going to your page. At that place should be a tab for Reviews in the left-manus column:
Information technology's worth mentioning that Facebook determines the rating of a business folio based on reviews and recommendations. The only way users tin can see the rating of your page is if you have the recommendations turned on.
How to get more reviews for your Facebook folio (4 key tips)
Now we've covered the importance of Facebook reviews and made sure your folio is configured for them, it's fourth dimension to learn how to generate those reviews in pregnant numbers. Allow's have a look at iv key tips you tin can apply to get more reviews on your Facebook page.
1. Create off-site, automated follow-up emails to ship to customers
If you want something, sometimes all it takes is but asking. When it comes to asking people to perform a specific job, such as leaving you a Facebook review, timing is everything.
A adept fourth dimension to ask customers for a review is after they have purchased something from you or used one of your services. You tin do this past sending a post-purchase follow-up electronic mail.
How you phrase the emails will, of course, depend on your business. However, as an example, you lot could utilise something along the lines of, "Cheers for your buy! We value your opinion, so we'd really appreciate y'all taking a minute to leave us a Facebook review." Inside the email, you lot tin include a link that will bring them directly to your Facebook page.
To create these emails, we recommend using an email marketing tool such as Sendinblue:
Sendinblue lets you lot cull from a variety of electronic mail templates, or you tin create your own. After you lot sign upward for your account and choose a plan, y'all can employ the email automation characteristic.
2. Add together a Call To Action (CTA) push button to your website asking for Facebook reviews
If you want to generate more Facebook reviews, it'due south of import to accept a clear CTA button on your website. There'south a good chance you already have social icons on your site connecting to your diverse social channels, including Facebook.
However, yous tin take this one pace farther by using a CTA for the reviews and recommendations specifically. To practise this, consider using a plugin such as Social Reviews & Recommendations:
This WordPress plugin lets you display Facebook reviews and recommendations on your website every bit a sidebar widget. When your site visitors run into a feed with reviews from real customers, it can help increase their confidence and trust regarding your brand. If you upgrade to the business plan, you tin can also add a CTA button asking users to write a review.
After y'all install and activate the plugin, you can connect it to your Facebook page by going to Settings > Facebook Reviews from your WordPress admin dashboard:
Nether the Shortcode tab, you can log in to your Facebook directly, or connect the widget by entering your Page Name and Folio ID. This is besides where you can customize the advent and display of the widget.
3. Encourage customers to 'check-in' to your business concern
Virtually social media users savour sharing what they're doing and where they are with their followers, which is why many 'check-in' to places on Facebook. Check-ins are Facebook's version of geotags, which helps to boost your presence on Facebook.
When someone checks-in to your business on Facebook, it shares the postal service with their followers. Then, when someone hovers over your business proper noun, a preview of your page volition appear:
A check-in is a form of an endorsement or recommendation, especially when it's accompanied by photos or a compliment. Equally we covered before, recommendations and posts from friends can get a long style in influencing people.
And then how can encouraging your customers to check-in lead to more reviews? Subsequently a user checks in somewhere, Facebook volition commonly transport an automated reminder request them to charge per unit or review their experience. This gentle nudge can be all it takes for them to leave a recommendation.
You might also consider offering customers an incentive for checking in. For example, you lot could offer them a discount or a freebie. A small-scale incentive can go a long way in encouraging customers to bank check-in and, eventually, leave a review.
It's important to make sure your business page is configured to permit bank check-ins. To exercise this, log in to your Facebook folio, then click on the Edit Folio Info button at the top. Under the Location section, there volition exist a box next to Customers visit my business concern at my street address:
Make certain the box is checked, so click on the Save Changes button. If the box was already checked, you don't have to do anything.
4. Respond to every review y'all go
Yous can assistance visitors form a favorable impression of your business by playing an agile role in the reviews. One style to exercise that is to reply to every review you lot get – both the positive and negative ones.
Doing and then establishes a certain level of transparency and actuality. While your initial reaction to a bad review might be to delete it, negative reviews can actually help. Research shows that bad reviews tin improve conversions by 67 percent. Plus, bad reviews present the opportunity to demonstrate strong customer service.
You can respond to negative reviews past letting the client know you appreciate their input. And then, express your desire to change their impression of your business organisation. You could offer them a discount or ask for contact information to farther discuss their experience and ways to improve.
For positive reviews, you can simply thank them and permit them know you appreciate their taking the time to leave a review. This show of recognition and appreciation may fifty-fifty encourage others to get out reviews.
To brand responding to your Facebook reviews easier, we recommend turning on your folio notifications. That way, yous'll know immediately when someone leaves a review so y'all tin respond in a timely manner.
To do this, login to your Facebook business concern page and click on Settings > Notifications:
You tin enable notifications for whatsoever action on your page. If you only want to receive notifications for reviews, click the Plow On link adjacent to New Page Reviews.
Decision
Your Facebook business folio is an important office of your social media marketing strategy. Nevertheless, if yous want to maximize the value of the page and utilize information technology to generate new concern, information technology'south a smart thought to focus on increasing the number of reviews yous go.
In this article, we've discussed four tips you can apply to get more than Facebook reviews:
- Create automatic follow-upwards emails to transport customers.
- Add a Telephone call To Action button on your website asking for Facebook reviews.
- Encourage customers to cheque-in to your business.
- Reply to every Facebook review yous get.
Do you have whatever questions about getting reviews on your Facebook folio? Let the states know in the comments section below!
* This post contains affiliate links, which means that if you click on i of the product links and and so buy the product, we'll receive a committee. No worries though, y'all'll even so pay the standard corporeality so there'due south no toll on your office.
Source: https://revive.social/how-to-get-facebook-reviews/
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